Logo Design – Sketches

As we learned in week 3, sketching is the starting point of the idea development process. It’s crucial to put your ideas on paper before trying to use a computer drawing program.
For me it’s been easier to draw than I thought it would be, I enjoy the process, and I come up with more ideas while sketching them because I can “see” them, not only on my mind.
It is a good practice to sketch often to get better at it, so the process becomes more natural with time.

For the Mandatory Assignment 2, the brief was to design a logo for a company named “Food & Malt”. They will serve homemade good quality food with a great selection of beers to complement each meal. The target audience is young urban individuals, 18 to 35-year-old, interested in culture, food, design, trends and the night scene.

After doing some research and a brainstorming session where I wrote down all the ideas I could think of, I started to draw the ones that I thought made more sense for the briefing.

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