Packaging

Week 30

Using the logo you created in Week 1 and the brochure you designed in Week 2, think about your brand and design packaging for your product. Remember that you can decide about the detail of your product. Is it dog biscuits, meat products in a tin, dry pellets or a new and exciting product? Do your design according to the following steps:

1 – Exploration: Use sketching techniques to draw thumbnails and hand in your thumbnails as scanned PDFs.

2 – Brand integration: Choose one of your thumbnails and refine your design. Place it next to your brochure and logo and see how you can merge your design with the brand identity. Also, what fundamentals of the brand can you draw from and use in your design?
Hand in a picture of your thumbnails, mock-ups, logo and brochure together.

3 – Design: Now design your packaging properly, using any design application of your choice (or a combination of e.g. Photoshop, InDesign and Illustrator). Export the flat design as a PDF.

4 – Presentation: Make a life-size mock-up of your final design and take photographs of it. Remember that you can take more than one photo to show the different angles and sides of the packaging. Here your presentation skills are vital. How do you present the final mock-up in a photo to reflect the true essence of your design?

1 – Exploration

I began by sketching a few ideas for the packaging, considering different presentations: carton box, bag, bucket.

2 – Brand integration

I decided to go for a bag. The product I chose to design is the packaging for dry dog food. I used the brochure and the logo designs from previous weeks to inspire the design, so the brand has a cohesive look.

3 – Design

Then I moved to Illustrator and continued developing the design. I chose to use the same colours as in the brochure (photo below). I also experimented with other colours that could be used for different food recipes and/or dog ages. The colours I used are the same as in the brochure’s infographic (see pictures below).