Week 10-11 – Layout

Design of Layout in InDesign

Week 10-11 Using InDesign, design a 4-page brochure for a fictitious travel agent. The size of the brochure should be A5 (when it is folded). Design the brochure in full colour. Use fake body copy, but create sensible headings. Use titles, headings and images of your choice. Be sure to pay attention to: Choice of […]

Pace and contrast

Week 10-11 Compare the design (in terms of pace and contrast) of an online magazine, blog or website to that of a printed magazine, book or journal. What differences can you see between the kinds of design strategies used in the two formats? For this Learning activity, I’m going to compare the Spanish edition of […]

Basic Principles of Layout

Week 10-11 Take a magazine, newspaper or book that includes images and text. Lay tracing paper over the top of three spreads (both left-hand and right-hand pages). Using a pencil and ruler, carefully trace the grid underlying the page layouts. Remember to remove specific text elements or images, and to only draw the grid lines. […]

Symmetry/Asymmetry

Week 10-11 On five A4 landscape pages, I had to draw four equal squares in each. Then, I draw one or two squares or rectangles in each of the empty squares to achieve the following visual effects: Entering left Movement to the right Movement to the left Movement downwards Movement upwards Balance Tension Symmetry/asymmetry Entering […]

Form and Space

Week 10-11 For this Learning Activity, I had to cut several shapes from black paper in a variety of sizes and place them into a square piece of white paper, one at a time, and move them around to try and find the point where the distinction between figure and ground becomes unclear. As shown […]