Logo Design – Sketches

As we learned in week 3, sketching is the starting point of the idea development process. It’s crucial to put your ideas on paper before trying to use a computer drawing program.
For me it’s been easier to draw than I thought it would be, I enjoy the process, and I come up with more ideas while sketching them because I can “see” them, not only on my mind.
It is a good practice to sketch often to get better at it, so the process becomes more natural with time.

For the Mandatory Assignment 2, the brief was to design a logo for a company named “Food & Malt”. They will serve homemade good quality food with a great selection of beers to complement each meal. The target audience is young urban individuals, 18 to 35-year-old, interested in culture, food, design, trends and the night scene.

After doing some research and a brainstorming session where I wrote down all the ideas I could think of, I started to draw the ones that I thought made more sense for the briefing.

Moodle Illustration

Learning how to use Moodle -our online campus- has been more challenging than I anticipated. Although I had used other studying online platforms and even forums before, it wasn’t very easy to navigate Moodle and find what I needed at first. 

Fortunately, it got easier the more I used it, and I feel more confident finding my way around now.

I started brainstorming and saw the different parts of Moodle. In my view, the platform can be divided into these 8 parts:    

  • GRA1 – the course itself
  • Participants – students
  • Lectures + LA + MA – Weekly lessons, learning activities and mandatory assignments
  • Inbox – messages with other students and teachers/tutors
  • Forum – for communication and project submissions
  • Extra materials – such as LinkedIn learning platform and Dawsonera.
  • Info – practical information, guidelines, semester plans…
  • Tutors and teachers

In a way, it reminded me of a puzzle: you have a pile of pieces that are not connected, and you have no idea how to put them together. After a while, you start studying their shape and how they can fit together, trying to pair them until they perfectly match. Once you have organized all the pieces, you can see the whole picture.

This is the final result: