Here I show the last version of the Food & Malt logo for the Mandatory Assignment 02. I decided to go for a black and white style since I think it makes for a bolder, more hipster design, which describes better the company’s character.
I have also included the brand style guide I made as part of the report, where logo variations are displayed, as well as the colors and fonts used. It was the first time I ever made one guide like that, and I find it very useful to express the whole idea behind a design.
Overall, this has been an exciting and fun process, and I have learned a lot. I look forward to seeing the next challenges this program brings!
As we learned in week 3, sketching is the starting point of the idea development process. It’s crucial to put your ideas on paper before trying to use a computer drawing program. For me it’s been easier to draw than I thought it would be, I enjoy the process, and I come up with more ideas while sketching them because I can “see” them, not only on my mind. It is a good practice to sketch often to get better at it, so the process becomes more natural with time.
For the Mandatory Assignment 2, the brief was to design a logo for a company named “Food & Malt”. They will serve homemade good quality food with a great selection of beers to complement each meal. The target audience is young urban individuals, 18 to 35-year-old, interested in culture, food, design, trends and the night scene.
After doing some research and a brainstorming session where I wrote down all the ideas I could think of, I started to draw the ones that I thought made more sense for the briefing.
Learning how to use Moodle -our online campus- has been more challenging than I anticipated. Although I had used other studying online platforms and even forums before, it wasn’t very easy to navigate Moodle and find what I needed at first.
Fortunately, it got easier the more I used it, and I feel more confident finding my way around now.
I started brainstorming and saw the different parts of Moodle. In my view, the platform can be divided into these 8 parts:
GRA1 – the course itself
Participants – students
Lectures + LA + MA – Weekly lessons, learning activities and mandatory assignments
Inbox – messages with other students and teachers/tutors
Forum – for communication and project submissions
Extra materials – such as LinkedIn learning platform and Dawsonera.
Info – practical information, guidelines, semester plans…
Tutors and teachers
In a way, it reminded me of a puzzle: you have a pile of pieces that are not connected, and you have no idea how to put them together. After a while, you start studying their shape and how they can fit together, trying to pair them until they perfectly match. Once you have organized all the pieces, you can see the whole picture.