Creating a Brief

Week 1

This is the first Lesson Task (previously called Learning Activity) of the second year of Graphic Design (GRA2).

In this case, I was to create a detail brief for a client’s website. This brief should contain all the information that will be needed to achieve the client’s requirements. It should be good enough to hand over to any design/programming team and get a great result.

The brief should cover the following sections:

  • What is the client’s service/product?
  • What are their requirements?
  • What is the website’s goal?
  • How are you going to achieve this goal?
  • Build the website architecture (so we can see what sections will be needed)
  • What is the design style that will be required?
  • What are your suggestions for marketing the site?

I chose the same client as for my Semester Project last year. See the link here.

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