Week 6

For this Lesson Task I had to answer the following questions about visual identity:

Name the three most important components of visual identity.

Logo, colour, typography

Describe the difference between logotype and signature.

A logotype is the graphic expression of a company’s name, product or service. A signature, in regards to identity design, is a structured relationship between a logotype, brand mark, and tag line.

Using Kuler create a colour scheme (using only three colours in each set) for the following products:

A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.

A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.

An international insurance company that focuses on family values.

Write your name in four different typefaces, according to the following criteria. Use a typeface that:

expresses a unique quality about you (practical)

is inspired by your favourite food (greek)

makes your name look sophisticated

is drawn by hand

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Sources:

• http://blog.gcibrands.com/logos-logotypes-symbols-signatures-and-monograms/
• https://medium.com/corporate-identity-we-stand-together/creating-a-logo-signature-400f21d5bd3f