Week 7

Having learned about the basics of surveys in the past three weeks, choose someone you know (other than yourself) and create a logo for that person according to the two steps below. The person may be a family member, a friend, a fellow student, a celebrity or anyone you could physically interview and who would be able to participate in your interview.

STEP 1 – Consider what will be your Core Interview Questions and conduct an interview with your chosen individual. Make sure that you get the data on what the person’s persona is: Who are they? What are their personal goals? How do they define success? Etc.

Who are you? I’m a 36-years-old preschool teacher and a human rights activist.

What are your goals at the moment? Finish a Master in Montessori Teacher Guide. Get back to sewing. Start exercising regularly again.

How would you describe yourself? Chaotic, cheerful, multitasker.

What are the most important values for you? Honesty, hard work, empathy, positivity.

Where do you see yourself in 5/10 years? Working in a school with an alternative pedagogical approach.

How do you wish to be perceived by others? Honest, hardworking, positive.

How do you define success? Spend your time doing something meaningful that you enjoy.

What would you say are the obstacles to achieving what you want? The current traditional education system. The way society sees and treats children.

What are your strengths? Hardworking, I care about social issues and human rights, problem solving oriented, creative.

What are your weaknesses? Unorganised, I procrastinate.

What are your interests and hobbies? Sewing, reading, knitting, cinema.

What inspires you? Other schools/teachers, other activists, human rights defenders, literature, nature, I find inspiration everywhere.

STEP 2 – Now use this person’s name to create a logo for him/her. Remember to keep the previous criteria and guidelines we’ve covered on logos in mind. For the purposes of this assignment, you should create three logo options (of which at least one should be in full colour). There are no restrictions such as type-only, etc. so be creative! It is important, though, to treat this as a professional logo execution, which the “client” may wish to use in his/her own capacity.

STEP 3 – Publish the answers/data from your survey as well as a rationale (a document in which you explain and interpret your ideas) for your logos, based on this research. Also hand in the three options of the logos as PDFs and tell me which one is your favourite, as well as which one your client preferred.

The first logo shows two handprint paintinsg on both sides of her name. The handprint is often used as a human rights symbol, and it is also an element one would easily find in a preschool classroom. I think the logo combines her two biggest passions well and therefore it is my favourite. Laura picked this logo as well.

For the second, I represented her name using transparent blocks often used in light tables at Montessori schools or homes.

Lastly, I chose a handwritten typeface for her name and put a rainbow on top. Rainbow colours are widely used in alternative schools such as Waldorf or Montessori.