The US-based company Farm Fresh to You are planning an expansion to my local community: Jæren, Rogaland, Norway. The company recognises the need to develop a new logo and visual identity to suit new customers and markets.

For this course assignment, I had to conduct research to identify the competition, the target group, drivers and barriers and to use this information when designing the new logo and visual identity for this company. They also needed suitable packaging for their products and branding on the delivery vans.

• 

•