Week 30

Question 1 – Written assignment

• In your own words, describe the procedure of planning a fashion shoot. You don’t need to go into too much detail, a short outline will do.

The first thing to consider is the concept or theme of the photoshoot. This will affect all your other choices such as make-up, styling and location. The next step is to create one or multiple mood boards to collect your ideas and inspiration. Mood boards also help the client and the rest of the team to understand the concept you have in mind for the session. Then you create a storyboard: a few rough sketches showing the angle and the length that you will be shooting at. A storyboard is a critical tool for communicating your vision to the other members of your team. If you are going to shoot in a studio, you need to book it. If you are shooting outdoors, you need to find a location, take a few test shots and find interesting lines and textures that will enhance your pictures. Apply for permissions if necessary. A shortlist is a list that organises your day and helps you not to forget important details, and determines the equipment you will need on the day. Then, you need to choose a model who suits the brand and concept. Appoint a stylist, a hair and make-up artist.

• What are the stylist’s duties?

A stylist will find suitable clothing and accessories, make sure that all the costumes arrive at the shoot on time and that everything fits and co-ordinate costume changes.

• List your duties as photographer  

One of the photographer’s duties is to book a studio and equipment if required and get the necessary permissions. Book the model and the crew: the make-up artist, hairstylist and your assistant. Provide food and water for the day, so hire a catering company for big shoots or send the assistant to buy some snacks if it’s a low-budget shoot. Music can sometimes help set the mood, so it’s a good idea to bring speakers to connect to your computer. Work out a detailed shoot day schedule and send it to the team in advance. The photographer must be able to direct the model to get the best look or pose. Finally, keep the crew informed of the schedule and gently push them to finish their tasks on time. It’s the photographer’s responsibility to keep the shoot progressing in an orderly manner.

• What equipment would you take along on the Alice in Wonderland shoot that was featured in this module?

Wide angle, macro and 50 mm lenses
Camera body
Memory cards
Battery chargers
Extra battery
Extra camera
Light set
Diffuse boxes
Flash
Reflector

• Find an editorial fashion spread in a fashion magazine. Explain what you think the concept was, what equipment they used and how the location affected the concept. Scan or photograph the shoot and hand it in along with your answer.

Question 2 – Practical assignment

• Watch the tutorial on LinkedIn Learning Douglas Kirkland on Photography: Editorial Assignment
• Plan a Snow White themed fashion shoot
• Create a mood board for hair, make-up and fashion
• Create a storyboard
• Create a shot list
• Create a timeline for the shoot day

The concept for this photoshoot is a modern, urban Snow White. I searched for ideas online and created the mood board below, where I collected inspiration and examples on fashion, hairstyle and makeup.
After that, I sketched a storyboard with four different photo ideas and made a shotlist and timeline. If this were an actual shoot, I would also book the model and the rest of the crew. I’d ask for permission to shoot to the Stavanger municipality and rent the equipment necessary for the session that I don’t own. I’d send the timeline to the crew and make sure everything is ready for the shoot day.

MOOD BOARD

STORYBOARD

SHOTLIST

Fashion shoot / Snow White

Location: Downtown Stavanger

Time on set: 9.30 am

Team on set:

• Make-up Artist: Marta Berg
• Stylist: Julia Kristiansen
• Art Director: Ranveg Dahl
• Photographer: Mónica Otero Vidal
• Assistant: Maria Hansen
• Model: Lucy Ibsen

Equipment needed:

• Wide angle, macro and 50 mm lenses
• Camera body
• Memory cards
• Battery chargers
• Extra battery
• Extra camera
• Diffuse boxes
• Flash
• Reflector
• Tripod

Shots:

• Outfit 1: Bird and park gazebo
• Outfit 2: Close-up necklace
• Outfit 3: Model by busstop
• Outfit 4: Close-up skirt and shoes

TIMELINE

• 9.30 Hair styling, make-up, outfit 1
• 11.00 Walking to location
• 11.15 Outfit 1 shot
• 11.45 Outfit change and hair/make-up touch-up
• 12.00 Outfit 2 shot
• 12.30 Lunch break
• 13.00 Outfit change and hair/make-up touch-up
• 13.15 Outfit 3 shot
• 13.45 Outfit change and hair/make-up touch-up
• 14.00 Outfit 4 shot
• 14.30 Wrap-up

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Sources:

– https://www.ecosia.org/images?q=editorial%20fashion%20spread#id=AEBB3E08E5FE1785FB79719CFA7E054B503920B4
– https://lookbook.nu/look/5120468-Female-Bustier-Top-Yellow-Long-Skirt-Modern-Snow-White
– https://no.pinterest.com/pin/312226186673381624/
– https://karissamarieblog.com/2015/02/16/modern-day-snow-white/
– https://www.whitehotroom.com/2014/07/16/inspo-what-would-snow-white-wear/
– https://weheartit.com/entry/333493742
– https://www.koshercityplus.com/ida-red-apple.html
– https://blog.wedpics.com/blog/2013/06/11/bridal-beauty-wear-classically-gorgeous-red-lips-for-a-timeless-wedding-look-lipstick-makeup-vintage-bridesmaids
– https://no.pinterest.com/pin/481814860126931557/
– https://www.claires.com/us/knotted-bow-headband—red-144116.html
– https://www.ebay.com/itm/163311774943?chn=ps
– https://ar.pinterest.com/pin/17099673576245623/
– https://ar.pinterest.com/pin/185914290858313551/
– https://no.pinterest.com/pin/384213411941471398/
– https://www.short-haircut.com/25-best-long-bob-hair.html