Acquainting yourself with the work process
Week 5 Consider the different steps in the work process and answer the following questions in writing: Conduct researchWrite down different means of conducting research (what do you think can be done to collect information and get consumers’ perspective on a proposed idea?) The type of research will depend on the product and the budget. It…
Having fun with brand identity
Week 5 Watch the movie “The Greatest Movie Ever Sold” (The official title is “POM wonderful Presents: The Greatest Movie Ever Sold”) and answer the questions that follow. 1-Do you think the movie provides insight or detail into what drives product placement in entertainment?If so, what have you learnt from that? If not, how would…