CA02 – Farm Fresh to You

June 7, 2021June 8, 2021 monicaovLeave a comment

The US-based company Farm Fresh to You are planning an expansion to my local community: Jæren, Rogaland, Norway. The company recognises the need to develop a new logo and visual identity to suit new customers and markets.

For this course assignment, I had to conduct research to identify the competition, the target group, drivers and barriers and to use this information when designing the new logo and visual identity for this company. They also needed suitable packaging for their products and branding on the delivery vans.

Van wrap

Box front
Box back

Preparing for Brand Development

May 16, 2021May 17, 2021 monicaovLeave a comment

Week 7

Write, in detail, the following about your client from the previous lesson task (A Personal Survey):

Attributes
Vision and mission
Key products or services – list these in detail
Key competitors – list three
Competitive advantage
Key stakeholders
Value proposition
Target market

Gather your findings and analyse the one or two interviews you’ve done. Then type up your findings and create your own brief. Your brief should include any insight you may have gained from these interviews. The purpose of the brief is to create a brand. This step of the assignment is the creation of a brief only – you do not have to develop the brand yet. Publish your data from Step 1 and your brief in Step 2 in PDF format. Make sure that the document is neat and well presented.

preparing-for-brand-development Download

The Components of Visual Identity

May 6, 2021May 8, 2021 monicaovLeave a comment

Week 6

For this Lesson Task I had to answer the following questions about visual identity:

Name the three most important components of visual identity.

Logo, colour, typography

Describe the difference between logotype and signature.

A logotype is the graphic expression of a company’s name, product or service. A signature, in regards to identity design, is a structured relationship between a logotype, brand mark, and tag line.

Using Kuler create a colour scheme (using only three colours in each set) for the following products:

A rich chocolate cake that is made from real chocolate. The keyword here is “quality”.

A courier company that delivers internationally by air, land and sea – their main focus is fast delivery.

An international insurance company that focuses on family values.

Write your name in four different typefaces, according to the following criteria. Use a typeface that:

expresses a unique quality about you (practical)

Juana by Latinotype

is inspired by your favourite food (greek)

Ermou by TEKNIKE

makes your name look sophisticated

Linotype Didot by Linotype

is drawn by hand

Night Wind Sent by Ana’s Fonts

Sources:

MA08 – Branding and Packaging

December 18, 2020 monicaovLeave a comment

The outcome of this Mandatory Assignment was the branding, packaging and presentation of a dog food product. It is a collection of the work from weeks 28 through 31 that I already posted here. Since I have changed a few details through the process, I decided to make a new post to collect all the products’ final versions.
These have been some intense weeks, but I managed to complete all the tasks and have learned a lot while developing the brand.