Idea Development – LA – Q3

Week 2

Question 3 – Practical assignment (problem solving)


You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.

S – Substitute
The first thing I thought of was to substitute the material or the color of the spoon, but then I thought it’d be better to replace the handle by a straw. This way, you can add sugar or other condiments to your drink, mix it and drink it, all with one item. It could be of interest for cafes and restaurants.

C – Combine
I thought of combining the spoon with a fork at the other end of the handle. It could be marketed to people that take their lunch to school or work. It’s also useful when traveling or going out in nature. No more single-use plastic cutlery.

A – Adapt
Making the spoon foldable makes it easier to carry it with you. If we combine this option with the previous one – spoon + fork – it’s an even better solution for portable cutlery.

M – Modify
I modified one side of the bowl of the spoon to give it the shape of a serrated knife. It would be useful for eating certain fruits, like kiwi, without the need to peel it. It could be sold at any store where silverware is sold, or next to the fruit section at the supermarket.

P – Put to other uses
Another use I came up with for any metal teaspoon is to roll up metal tubes in the kitchen, like those for mayonnaise or cream cheese.

E – Eliminate
If we eliminate the bowl of the spoon, we are left with a stick to mix drinks. The advantage is that it takes less space to store than a regular teaspoon. It could be marketed to students or people who live in small apartments and need to save space. It’d probably be interesting for cafes and restaurants as well.

R – Reverse or rearrange it
By linking the handle of the spoon to both sides of the bowl, we could use a simple spoon as a bracelet. It could be aimed at coffee/tea lovers and sold at cafes, for example.

Rice packaging

You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write‑up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.

S – Substitute
The most obvious substitution would be to find a new material for the packaging. For example, glass, metal, fabric or even leaves (which would make it biodegradable and more eco-friendly).

C – Combine
It would be easy to combine the rice with salt, spices and dried herbs to make the preparation easier as it eliminates the need to add them afterward.

A – Adapt
I usually cook too much or too little rice as I find it difficult to calculate the portions. One way to avoid this problem is to adapt the packaging to include a measuring cup. The top part of the cardboard box would detach from the rest of the box and could be used as a measuring tool. It would also work as a lid while storing the leftover uncooked rice.

M – Modify
The package could be modified so it includes a dispenser that would release one serving of uncooked rice every time you push it. This would be useful in the same way as the option above.

P – Put to other uses
The box could be made in such a way that it could be reused once the rice is finished. One application could be to store different products around the house or even to use as blocks for kids to play with.

E – Eliminate
What if we eliminate the packaging altogether? We would be left with only rice, and the customers would need to buy it in bulk and bring their own container from home.

R – Reverse or rearrange it
Usually, the rice packages are opened near the top. We could rearrange it and have the box open at the bottom part. If we combine this solution with the dispenser explained in the Modify section, we have a better solution.

Some of the ideas presented in this exercise already exist on the market. Adding a rice dispenser to the packaging would probably result in a price increase. The option of using part of the packaging as a measuring tool gives you the same results; however, it would be cheaper. For that reason is the design I picked. Here is the sketch.

Rice packaging sketch

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