Week 3

For this week’s Learning Activity I had to make an illustration for fruit juice packaging. The flavour is orange and banana, and the name of the product is Loose Juice.

Firstly, I draw 15 sketches of the label. All of them include the fruit, the name of the flavour and the name of the product. It was an interesting process. In the beginning, I thought I wouldn’t be able to come up with 15 different ideas, but after a while, it was exciting to see how easily new concepts came to my mind. This assignment made me realise how essential sketching is for a designer. It’s a good practice that I will try to incorporate into my routine.
These are my sketches:

Then, I picked the design I liked the most and drew the label using Adobe Illustrator. This is the final result:

This is the first time I use Adobe Illustrator, and it took me a while to be able to make the drawing. At the same, the task was easy enough to allow me to experiment and try the different tools I learned in the tutorials during the last couple of weeks. It didn’t become frustrating or too difficult; it was actually a fun challenge!