MA07 – Information Design

January 22, 2021January 22, 2021 monicaovLeave a comment

For this mandatory assignment, I had to create a website and an A3 poster
to promote cycling as an environmentally friendly, economical and healthy
alternative to a car in Bergen, Norway.

Cycling Bergen is formed by a group of bike enthusiasts located in Bergen,
who want to encourage others to discover the city by bike. Their web
promotes four biking routes with difficulty from easy to moderate, so they
are suitable for most people.

This is the link to the web.

Below I added a few web screenshots and the poster design.

MA08 – Branding and Packaging

December 18, 2020 monicaovLeave a comment

The outcome of this Mandatory Assignment was the branding, packaging and presentation of a dog food product. It is a collection of the work from weeks 28 through 31 that I already posted here. Since I have changed a few details through the process, I decided to make a new post to collect all the products’ final versions.
These have been some intense weeks, but I managed to complete all the tasks and have learned a lot while developing the brand.

Brand name and logo

Illustrated infographic and brochure

Outside
Inside
Digital mockup

Packaging (build a printed mockup and photograph it)

Packaging flat design

Digital mockup

Point-of-sale and professional presentation

MA06 – Studio Shooting

November 17, 2020December 20, 2020 monicaovLeave a comment

Radio Satire is a new radio station which offers old classic humour like Monty Python and Fleksnes with focus on 60’s and 70’s classics. They need an advertisement to create interest and attract new listeners. They want to promote themselves on various public transport platforms as well as on the internet platform Spotify. Additionally, they want studio pictures of one or more people.

The purpose of this mandatory assignment is to design the advertisement
for both print and online versions and do a studio photoshoot.

Photoshoot

MA05 – HTML and CSS

October 9, 2020October 9, 2020 monicaovLeave a comment

Sakai Sushi is a sushi restaurant that already has a website their customers frequently use. The customers use the site to find contact information, book a table and see what is being served. Sakai Sushi is considering investing more in catering and takeaways. Because of this, they want to design an online menu to add to their website.

The purpose of this mandatory assignment is to design the menu, presented as a web page, coded using HTML and CSS. It should function on various screen platforms, from desktop to mobile; the look should be well designed and appealing.

I used Adobe Dreamweaver to create the web page and Adobe Illustrator for the logo.
Here is a link to the live web.

MA 04 – Photography

September 16, 2020September 16, 2020 monicaovLeave a comment

The purpose of this assignment was to experiment with photography throughout the semester and explore different topics and techniques. We had to shoot, at least, one image for each of the themes listed below and create a well-thought composition. The photos may be cropped, but not manipulated.

– Night Photo
– Freeze water
– “Misty / veil”
– The golden section
– Motion blur
– Contrast
– Low key or high key
– Curves and lines
– Drawing with Light
– Depth

These are the 10 photos I picked for the assignment. I shot all of them with my Nikon D5200.

MA03 – Recipe booklet

September 15, 2020September 16, 2020 monicaov3 Comments

The goal of this assignment was to design a recipe book targeted towards students and young adults in the topic of eggs. The booklet should have a front and back cover, a preface, content repository, recipes and contact information. The text was provided and could not be changed, while the use of pictures was more flexible.

After submission I got feedback from my teachers and made further adjustments before submitting the design as part as my portfolio. Here is my final version.

Experimenting with “Drawing with light”

September 7, 2020September 16, 2020 monicaovLeave a comment

As part of my photography mandatory assignment I had to experiment with different styles and techniques. One of those was “drawing with light”. I waited until the long, bright days of Norwegian summer started to get a bit shorther to attempt this technique. It turned out to be a lot of fun and ended up with a lot of photos, of which these are my favourite. Now comes the difficult task of choosing only one for my assignment and portfolio.

Logo Design – Final version

February 23, 2020September 10, 2020 monicaovLeave a comment

Here I show the last version of the Food & Malt logo for the Mandatory Assignment 02. I decided to go for a black and white style since I think it makes for a bolder, more hipster design, which describes better the company’s character.

I have also included the brand style guide I made as part of the report, where logo variations are displayed, as well as the colors and fonts used. It was the first time I ever made one guide like that, and I find it very useful to express the whole idea behind a design.

Overall, this has been an exciting and fun process, and I have learned a lot. I look forward to seeing the next challenges this program brings!

Logo Design – Sketches

February 19, 2020February 19, 2020 monicaovLeave a comment

As we learned in week 3, sketching is the starting point of the idea development process. It’s crucial to put your ideas on paper before trying to use a computer drawing program.
For me it’s been easier to draw than I thought it would be, I enjoy the process, and I come up with more ideas while sketching them because I can “see” them, not only on my mind.
It is a good practice to sketch often to get better at it, so the process becomes more natural with time.

For the Mandatory Assignment 2, the brief was to design a logo for a company named “Food & Malt”. They will serve homemade good quality food with a great selection of beers to complement each meal. The target audience is young urban individuals, 18 to 35-year-old, interested in culture, food, design, trends and the night scene.

After doing some research and a brainstorming session where I wrote down all the ideas I could think of, I started to draw the ones that I thought made more sense for the briefing.