Create a logo using Gestalt Principles
Weeks 4-5 The goal for this Learning Activity was to recreate the Unilever logo using one of the Gestalt principles. The original logo is a combination of a symbol and a wordmark with the name of the brand. It has the shape of the letter U -which stands for Unilever- made up of different icons.…
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Understanding Ideals – Brand Identity
Weeks 4-5 For this Learning Activity, I had to visit a well-known store and evaluate how they remain true to their brand identity or how they do not. I chose to go to IKEA. Logo Ikea’s logo is a wordmark. It uses a thick font to display the name of the brand in blue and…
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Understanding Positioning – Brand Identity
Weeks 4-5 1 – Look at the following logos and explain in your own words what you consider their positioning to be (do this for each one). InstagramThe Instagram logo is a symbol. It has the shape of a simple camera, which quickly gives the idea that it’s an app for photos and videos. The…
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Mónica's Design Journey 